The 2025 American International Consumer Goods Expo (hereinafter referred to as the "2025 American Expo") grandly opened at the Las Vegas Convention Center recently. As a bellwether of global consumption trends, this expo has attracted more than 2,000 enterprises from over 50 countries and regions to participate. We made a grand appearance with our newly upgraded fashion tote bag series and functional pickleball bag products. Relying on the core advantages of integrating design sense, practicality and quality, we have become a well-deserved "traffic focus" at the expo site, laying a solid foundation for the brand to deeply explore the U.S. market.
The 2025 American Expo focuses on "consumption upgrading and scenario innovation", accurately meeting the diverse needs of local American consumers for fashion accessories and sports equipment. Data shows that the scale of the U.S. fashion handbag market exceeded 32 billion U.S. dollars in 2024, and the sales volume of pickleball-related sports equipment increased by 187% year-on-year. The explosive growth of these two tracks has made this expo a key position for brands to seize market share. We have been deeply engaged in these two product categories for many years, and participating in this expo is not only a display of product strength, but also a in-depth response to the consumption trends of the U.S. market.
The 2025 American Expo is not only a window for product display, but also a bridge for in-depth connection between the brand, channels and consumers. In the future development plan, we intend to hold a thematic salon on "the integration of fashion and sports", inviting our existing brand customers and KOLs in the sports field to discuss industry trends together. At the same time, we will also launch online live broadcasts of the expo simultaneously. Through major American social platforms such as TikTok and Instagram, consumers who cannot attend the expo in person can experience the charm of the products in real time.
For the brand, the 2025 American Expo is an important milestone in deeply exploring the U.S. market. Next, based on the cooperation reached at this expo, we will further optimize the product supply chain, adjust product details according to the usage habits of American consumers, and at the same time layout offline experience stores and online e-commerce channels to build a full-link service system of "online traffic attraction + offline experience".
Whether you are a dealer, a purchaser, or a consumer who loves fashion and sports, you are welcome to come and discuss cooperation. Let us explore the infinite possibilities of the integration of fashion and function together and embark on a new journey in the U.S. market.
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