Asia Fashion Fair 2026

From September 16 to 18, 2026, the 49th Asia Fashion Fair (AFF Tokyo 2026 Autumn) was held at Tokyo Big Sight (West Halls 3 & 4). Since its launch in 2003, AFF has grown into Japan's largest textile and fashion OEM/ODM trade show. Wonderful Bag (Guangzhou Wonderful Bag Co., Ltd.) exhibited its core bag collections, led by canvas tote bags, and met face to face with buyers from Japanese apparel brands, retailers, design studios and trading companies.

1. What buyers walked in looking for

AFF states its visitors' three typical challenges plainly:

1. Finding a production partner they can trust — especially a factory that can handle small-lot production, specific materials and specific techniques;
2. Re-quoting and rebuilding margins — with manufacturing and living costs rising, buyers need quotes they can compare line by line;
3. Supply chain transparency and sustainable production — eco-friendly materials, compliant labor and traceable processes.

These map onto AFF's full product scope: apparel, fabrics, garment accessories, fashion accessories, home textiles and more. For a bag supplier, "can you take a small order?" and "can you document where the material comes from?" are usually the first two questions asked at the booth.

2. Three things we brought to Tokyo

One: a canvas-led bag collection. Our booth featured canvas tote bags — commuter styles with leather handles, large-capacity shoppers and lightweight everyday totes — so buyers could compare fabric weight, stitching and handle construction side by side.

Two: credentials, out in the open. Our booth backdrop displayed the factory's qualifications — ISO, SGS, BSCI and GRS (Global Recycled Standard). For Japanese buyers, whether a material can be evidenced often decides whether the conversation moves on to sampling.

Three: flexible capacity that welcomes small orders. Twenty years of manufacturing experience, an 11,000 m² factory, 115 skilled workers and a six-person R&D team underpin low MOQ customization: 3-day sampling and 15-day delivery for light customization, with seven quality-control steps and 100% inspection.

3. On the floor: three words that kept coming up

Over the three days we spoke in depth with buyers from across the Japanese market, and their questions clustered around three points:

1. Small lots, many varieties — test small, then reorder what works;
2. Short lead times — peak-season scheduling often weighs more on the buying decision than unit price;
3. Traceable materials — recycled content ratios, certification files and third-party test reports.

These three line up exactly with the small-lot production and environmentally conscious production AFF puts front and center. For a factory, what can be verified is what can be written into a purchase list.

4. From Tokyo onward

Exhibiting at AFF Tokyo 2026 Autumn was an important step in building direct relationships with the Japanese market. Going forward we will keep doing three things: completing recycled-material options and their supporting certification files; standardizing our low-MOQ customization workflow; and turning the buyer requirements we collected on the show floor into product solutions that can be sampled immediately and delivered at volume.